Wedding Industry Facts and Economics

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White Gold Revealed as the Most Popular Wedding Ring Metal

A recent poll conducted on has revealed that white gold is the most popular metal chosen by brides and grooms when it comes to their wedding rings.

47% of brides and grooms chose the sturdy, traditional, ever-lasting White Gold metal when it came to buying their wedding rings. Coming in second place is the strong, more expensive metal, Platinum, which had 28% of the vote. Traditional Gold wedding rings came in at 11% and the rest of the vote consisted of Rose Gold and Palladium.

Lee Buxton from COO Jewellers says, “White gold is a gold alloy. This gives it strength as the gold is mixed with other precious metals; this also gives white gold its defining colour. The bright white sheen on white gold comes from rhodium, which the gold is plated in, giving the ring a spectacular white finish. The beauty of white gold can be kept with a re-plate once a year to bring your wedding ring back to looking brand new”.

White Gold Revealed as the Most Popular Wedding Ring Metal

We surveyed 645 wedding planning couples.

Browse the full wedding ring section on to gain inspiration.

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