Wedding Industry Facts and Economics

The place to come for insider wedding industry statistics and interesting facts.

UK Couples Prefer a Traditional Wedding Theme

When it comes to giving a wedding a theme, the choices and possibilities are endless; from quirky and colourful to a destination wedding theme and beyond. ran a recent survey to see which wedding theme was more popular — and with over a third of the votes (36.4%) a Traditional/Classic wedding theme was most popular! British couples favour traditional church weddings, a top table, speeches and a fruit wedding cake over any other alternative theme. Perhaps the Royal Wedding from 2011 has played a part in the choices couples make when choosing the perfect theme.

Just over a quarter of couples (25.4%) voted for a Shabby Chic/Vintage wedding theme; a popular choice which has grown drastically in recent years. An Alternative wedding theme came in third place (13.14%) and close behind was a summer Country Garden wedding them (13.32%). However it was a Rustic wedding them which ranked lowest for UK couples (11.71%), even though barn wedding venues and naked wedding cakes seem to be on the rise.

UK Couples Prefer a Traditional Wedding Theme

We surveyed 563 wedding planning couples.

To choose the ultimate wedding theme, visit the inspiration gallery section on for over 25,000 unique ideas.

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