Wedding Industry Facts and Economics

The place to come for insider wedding industry statistics and interesting facts.

Cupcakes are the Top Choice for Over 20% of Couples

More than one in five couples are choosing cupcakes as their wedding cake.

The options when it comes to picking your wedding cake are seemingly endless. You can have a classic wedding cake, a naked Victoria sponge cake, a dessert buffet or even a tower of cheese wheels if you don’t have a sweet tooth.

A recent poll by revealed that more than one in five (21.1%) wedding planning couples plans to have wedding cupcakes instead of a traditional wedding cake.

A further 12.5% will be following the rustic trend of having a naked wedding cake.

Over half of couples intend to keep things traditional by having the classic tiered wedding cake to cut into at their wedding reception.

Assistant site editor Zoe Burke comments: “There is so much choice when it comes to picking a wedding cake, it’s no wonder more couples are thinking outside the box and opting for different styles of cake. A quick browse of our real wedding section reveals couples who have had cheese cakes, pork pie cakes and even a bake off inspired dessert table, where guests bring a cake to be judged!” surveyed 128 wedding planning couples.

View thousands of wedding cakes in our wedding cake inspiration gallery.

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